Digital Ads Must Bring Value: Top Five Takeaways
by Best Served Creative
Matt Plapp from Restaurant Marketing That Works shared a ton of information in the last Best Served New episode Digital Ads Must Bring Value with Eric Davies of Puff Truck Pizza. Here are the top five takeaways that will bring value to every Food & Beverage business.
Top Five Takeaways:
1. Every interaction with a customer is an opportunity to connect with them and gather their data so that they become a repeat customer.
Data from customers includes:
· Name
· Phone number
· Birthday
· Gender
2. The 3 keys to restaurant marketing success are:
· Marketing Awareness – your customers need to know that you exist
· Customer Data
· Sales
Remember – spend to build not to sell. With most marketing you are renting an audience. Through your ad dollars and efforts you are spending to build and that will increase your sales.
3. There are five places to build your database:
· In your 4 walls
· From your existing data
· On your Website
· Online
· Social Media
4. Segmenting your audience will allow you to target your message to specific customer archetypes. You don’t want to send a kids eat free night advertisement to your customers who don’t have kids.
5. Most importantly you need to use your data to market to your customers. Send them a special promotion before their birthdays, send them opportunities to get free gift cards through quizzes, send them promotions that have a shelf life (not promotions that expire on the same day they get it), keep them engaged, and keep them coming back.
To learn more, watch the video podcast, listen to the audio podcast, and check out the full series.
Basic utility is something that can be commoditized, replicated and replaced easily. Existing business owners want partners that dig in with them. 7shifts brings value through direct support to thousands of restaurants and over 400,000 employees. It’s their ability to scale one-on-one relationships that makes Best Served thrilled to have 7Shifts underwrite Best Served New.
